Released on = July 5, 2007, 11:52 am

Press Release Author = Brandwidth/Mandy

Industry = Consumer Services

Press Release Summary = Above ground pool dealer Kayak Pools Midwest offers a demo
homesite program that generates tremendous savings for swimming pool buyers, while
giving prospective buyers an opportunity to view above ground pools in their area.

Press Release Body = When it comes to buying an above ground pool, there's one
swimming pool dealer that's found a way for consumers to have it all, by seeing it
all beforehand. Above ground pool dealer Kayak Pools Midwest uses a unique demo
homesite program to generate substantial savings (up to four thousand dollars) for
pool buyers who participate in the program. In return, participants allow new or
prospective buyers the chance to view their pool by appointment for one summer.

"Our demo homesite program has been a 'win-win' for consumers for years," says Kayak
Pools Midwest Director of Marketing Lisa Sweet. "Participants realize significant
up-front savings on the cost of their pool, and really seem to enjoy the people who
we schedule to drop by. They like showing off their pool."

The demo homesite program allows the above ground pool dealer and swimming pool
contractor to show examples of real-world swimming pools without the costly overhead
of a large warehouse or storefront, allowing additional savings to be passed along
to the customer.

Sweet adds that the program is non-intrusive, with an average of four visits per
month during the first summer. After that, the obligation is satisfied. "People
want to see what they're buying, talk to the people who actually own our swimming
pools. A lot of our participants take pictures, put signs in the yard. And that
really helps a program that lets you see what you're buying in its natural
environment."

For information on the demo homesite program from above ground pool dealer Kayak
Pools Midwest, please visit www.kayakpoolsmidwest.com.




Web Site = http://www.kayakpoolsmidwest.com

Contact Details = CONTACT
Kayak Pools Midwest
Lisa Sweet, Director of Marketing
Toll-Free: 1.888.529.2576